The AB Group maximizes brand profits through strategic investment and innovative solutions
We invest strategically across key markets and sectors to deliver steady returns on 300+ businesses around the world.
- Dominate your category
- Unlock new markets
- Build long-term value
Platforms we buy, build and measure on every single day
We started because the reporting never matched the bank account.
Every founder we met had the same story: a dashboard showing a 6× return, and a P&L that disagreed. Agencies optimising for the number that made them look good rather than the number that paid the wages.
So AB Group was built around a single discipline: reconcile spend to real revenue first, then buy media against it. It is less exciting than a rebrand deck. It is also the only thing that reliably makes a brand more profitable.
Figures as at the current financial year.
Six commitments we will not trade away.
Flat fees, always
We never charge a percentage of ad spend. It pays an agency to spend more of your money, and we want to be able to recommend spending less.
You own everything
Accounts, pixels, audiences, creative files, dashboards. We work inside your assets, never behind a wall you have to negotiate your way out of.
Seniors do the work
The person in the pitch is the person in the account. We cap accounts per buyer, which is also why we decline work regularly.
One honest number
Blended, reconciled against your back-end revenue. If platform-reported ROAS and reality disagree, we report reality.
Everything written down
A shared change log, a documented testing roadmap and a written hypothesis behind every experiment. No "trust us, we tweaked it".
No hostage contracts
Ninety days to be judged fairly, then month to month. If we are earning our fee you will not want to leave; if we are not, you should.
Who you will actually be working with.
Replace these placeholders with your real leadership team and photographs before launch.
What we do not do.
- We do not guarantee a ROAS figure. Anyone who does is either guessing or selling.
- We do not take a percentage of your ad spend.
- We do not hold your ad accounts, pixels or data hostage.
- We do not work with direct competitors in the same market.
- We do not add channels because they are fashionable.
- We do not send a report that only contains good news.
"We treat clients like partners because paid media only compounds when someone actually cares about the account on a Tuesday afternoon. If the work is good, you stay. That has always been the whole business model."
Founder & CEO, AB Group
Reachable directly at contact@ab-internationalgroup.com
Ready to see where your ad budget is leaking?
We will audit your Google Ads and Meta Ads accounts, benchmark them against your category, and send you a prioritised list of the fixes that move profit first. No contract, no pitch deck, just the findings.
Typical turnaround: 3 business days · Audits are delivered as a recorded walkthrough plus a written action plan.