One monthly fee. No percentage of spend, no surprise line items.
We charge a flat retainer because charging a percentage of ad spend pays us to spend more of your money. Media is billed by Google and Meta directly to your own card, and you own every account, pixel and creative file, during the engagement and after it.
For brands spending $10k–$40k a month who need one channel done properly.
Google Ads or Meta Ads
- One channel, fully managed daily
- Full account rebuild in the first 14 days
- Tracking audit + server-side tagging setup
- 4–6 new creative concepts a month
- Live dashboard + weekly written report
- Monthly strategy call
- Named account lead on Slack
For brands spending $40k–$150k a month who need both channels working together.
Google Ads and Meta Ads
- Everything in Launch, both channels
- 9–15 new creative concepts a month, in-house
- UGC creator sourcing and direction
- Shopping feed engineering
- Landing page builds and A/B testing
- Offline / CRM conversion upload
- Contribution-margin reporting
- Quarterly board-ready review
For brands above $150k a month, multi-market or multi-location.
Priced on scope, from $16,000/month
- Everything in Growth, at portfolio scale
- Dedicated pod: buyer, strategist, editor, analyst
- Unlimited creative volume within the pod
- International and multi-currency expansion
- Incrementality and geo-holdout testing
- Data warehouse / BI integration
- Per-location or per-market P&L reporting
- Executive reporting and forecasting
All prices in USD, excluding tax. Media spend is paid by you directly to Google and Meta and is not included. Creative production covers concepting, editing and design; paid creator fees and stock licences are passed through at cost with your approval.
What is in each plan.
| Launch | Growth | Scale | |
|---|---|---|---|
| Google Ads management | One channel | Included | Included |
| Meta Ads management | One channel | Included | Included |
| New creative concepts / month | 4–6 | 9–15 | Unlimited in pod |
| UGC creator sourcing | Add-on | Included | Included |
| Server-side tracking & CAPI | Setup | Setup + maintained | Setup + maintained |
| Landing pages & CRO | Add-on | 2 builds/quarter | Unlimited |
| Shopping feed engineering | Add-on | Included | Included |
| Contribution-margin reporting | Blended ROAS | Included | Per market/location |
| Incrementality testing | Not included | On request | Included |
| Strategy cadence | Monthly | Monthly + quarterly review | Fortnightly + quarterly |
| Response time (business hours) | 24h | 4h | Same day, dedicated channel |
The Growth plan costs less than one mid-level hire.
And it is eight roles, not one. If you built this team internally you would be recruiting for three months before anyone touched an ad account.
Illustrative US market salaries plus 25% employment overhead. Your numbers will differ.
The commercial questions.
Because it pays us to spend more of your money, and the work does not actually scale linearly with budget. A flat fee means when the right recommendation is "cut 30% of this spend", we can make it without arguing with our own invoice.
No. The rebuild, tracking implementation and first creative batch are included in the first month's retainer. Complex server-side implementations on custom stacks are occasionally quoted separately. We would tell you that before you sign, not after.
Ninety days initially, because a paid media engagement judged on less than that is judged on noise. After the initial term it runs month to month with 30 days' written notice.
Yes, and many clients do. Moving from Launch to Growth takes effect from the next billing month with no re-onboarding.
Occasionally, for Scale clients where attribution is clean enough to be fair to both sides. It is a hybrid: reduced base fee plus a share of incremental profit above an agreed baseline. We will not do it where we cannot measure incrementality honestly.
We will tell you before you have to ask. If we conclude we are not the right fit, or that the constraint is your offer or margin rather than your media, we say so and help you exit cleanly. A retainer nobody believes in is bad for both of us.
Ready to see where your ad budget is leaking?
We will audit your Google Ads and Meta Ads accounts, benchmark them against your category, and send you a prioritised list of the fixes that move profit first. No contract, no pitch deck, just the findings.
Typical turnaround: 3 business days · Audits are delivered as a recorded walkthrough plus a written action plan.