Make people want it before they ever type it into Google.
Meta is not a targeting game any more. It is a creative and signal game. We produce the volume of ads the algorithm needs, feed it clean server-side data, and hold Advantage+ to a cost control instead of hoping it behaves.
UGC · “I was sceptical”
Founder story · 45s
Static · side-by-side
Product demo · 15s
Lifestyle carousel
Discount-led static
The account did not break. The inputs did.
Nine times out of ten, a Meta account that "used to work" is running four-month-old creative into a pixel that lost a third of its events after iOS 14.5, inside a structure built when detailed targeting still mattered.
- Creative fatigue with no pipeline behind it
- Browser-only pixel, no Conversions API
- Twenty ad sets splitting the same $200/day
- Retargeting counted as new-customer revenue
- Advantage+ left on defaults with no cost cap
Same budget, same creative. Only the data the algorithm received changed.
The full Meta stack, built around creative volume.
Facebook & Instagram prospecting
Consolidated campaigns with enough budget to exit learning, broad audiences steered by creative rather than interest stacks, and a clear separation between new-customer acquisition and everything else, so you always know your real CAC.
- New-customer-only reporting
- Budget consolidated to escape learning limbo
- Placement-native creative for Reels, Feed and Stories
Advantage+ Shopping
ASC is powerful and lazy in equal measure. We run it with existing-customer budget caps, proper catalogue segmentation, cost-per-result controls and a creative slate wide enough that the system has something to choose between.
- Existing-customer budget cap set deliberately
- Cost controls and bid caps where margin demands it
- Catalogue and product-set hygiene
Retargeting & retention
Sequenced by what someone actually did, capped by frequency, and priced against incremental value rather than the revenue those people would have delivered anyway. Includes win-back, replenishment and cross-sell for subscription and consumable brands.
- Behaviour-sequenced audiences
- Frequency caps that protect the brand
- Incrementality tested with holdout groups
Performance creative studio
Nine to fifteen new concepts a month, produced against a documented angle library: hooks, objections, proof, comparison, founder, UGC. Every asset is briefed from account data, not from a mood board, and every test has a hypothesis written before it launches.
- UGC creator sourcing and direction
- Statics, motion and short-form edits
- Hook and thumbnail iteration on winners
Conversions API & signal quality
Server-side events through GTM server or a direct integration, deduplicated against the browser pixel, enriched with hashed customer data, and monitored weekly. We aim for event match quality above 8/10. Below that, everything else you do is guesswork.
- Server-side CAPI with deduplication
- Value-weighted purchase and lead events
- Weekly diagnostics and drift alerts
Lead gen campaigns
Instant forms and conversion-leads campaigns wired directly into your CRM, with qualification questions that filter rather than just collect. Closed-won data flows back to Meta, so the algorithm learns which leads were worth having.
- Native CRM integration, no CSV exports
- Conversion-leads optimisation on sold revenue
- Speed-to-lead automation on your side of the handoff
Meta rewards whoever can test the most good ideas.
So we built the process to produce them on a schedule, not on inspiration.
Reviews, support tickets, comments and search terms become the angle library.
Each concept ships with a hypothesis, an audience and a kill criterion.
UGC, statics and motion made in-house on a two-week cycle.
Hold rate, hook rate and cost per outcome, then iterate the winner, not the theme.
Dashed line: AB Group takeover
From 12 stale ads to a testing machine.
The account had run the same four videos since launch and had no Conversions API. We installed server-side tracking in week one, consolidated 23 ad sets into three campaigns, and started shipping eleven new concepts a month. The winning angle turned out to be an objection nobody on the team had thought to answer in an ad.
- Event match quality 4.1 → 8.7
- 23 ad sets consolidated to 3 campaigns
- 66 new creatives shipped in 180 days
- New-customer share of revenue up from 38% to 61%
Straight answers.
We do, and it is included from the Growth plan upward. You are welcome to supply brand assets and product footage, and many clients do, but the ad concepts, scripts, edits and hook variants come from our studio. Creative volume is the single biggest lever on Meta. We do not leave it depending on your team's spare capacity.
Yes. We brief, source and direct creators, and we own the usage rights on your behalf so the footage can be re-cut into new angles for as long as it performs.
Both, deliberately. Advantage+ Shopping generally wins for e-commerce with a healthy catalogue; manual campaigns still win for lead generation, high-consideration purchases and anywhere you need audience control. We test rather than pick a side.
Yes. For Shopify, WooCommerce, Webflow and most common stacks we implement server-side CAPI ourselves. For custom builds we write the specification and work alongside your engineers. It is usually a day of their time, not a project.
Often, yes. We work through Meta partner support channels, and most restrictions come down to policy issues in creative or landing pages that can be corrected. We cannot promise reinstatement (nobody honestly can), but we will tell you quickly whether it is likely.
Ready to see where your ad budget is leaking?
We will audit your Google Ads and Meta Ads accounts, benchmark them against your category, and send you a prioritised list of the fixes that move profit first. No contract, no pitch deck, just the findings.
Typical turnaround: 3 business days · Audits are delivered as a recorded walkthrough plus a written action plan.