SN
Supplement DTCMeta + Google · $210k/mo
+218%Dashed line: AB Group takeover
4.7×Blended ROAS
−41%CPA
$2.4MAdded revenue
Proof, not promises
Accounts we inherited, and what the next 180 days looked like.
Every case below is a real engagement. Where a client has asked to stay unnamed we describe the category instead. The numbers are unchanged either way.
$180M+Ad spend managed
300+Brands served
4.1×Avg. blended ROAS
38%Avg. CPA reduction
91%Client retention
14 daysTo first rebuild
HV
Home services groupGoogle Search · $88k/mo
+164%Dashed line: AB Group takeover
2,940Booked jobs
−37%Cost per booking
63%Lead-to-sale
RT
Fashion retailerMeta + PMax · $340k/mo
+96%Dashed line: AB Group takeover
3.9×MER
+71%New customers
−22%CAC
B2
B2B SaaSGoogle + LinkedIn · $54k/mo
+112%Dashed line: AB Group takeover
$4.1MPipeline
−29%CPQL
2.4×Win rate
MD
Med-spa · 9 clinicsMeta + LSA · $46k/mo
+143%Dashed line: AB Group takeover
+143%Consults
−34%Cost per consult
9/9Clinics profitable
HG
Home goodsShopping + PMax · $128k/mo
+61%Dashed line: AB Group takeover
+61%Revenue
39→86%SKUs serving
$0Extra budget
E-commerce
Supplement DTC
$210k/mo across Meta and Google. Creative volume from 4 ads to 66 in 180 days, CAPI installed week one.
4.7×ROAS
−41%CPA
+218%Revenue
E-commerce
Fashion retailer
$340k/mo. PMax split by margin tier with brand excluded; new-customer reporting separated from repeat.
3.9×MER
−22%CAC
+71%New cust.
E-commerce
Home goods
Feed engineering alone. 4,812 SKUs audited, titles rewritten against real queries, custom labels added.
+61%Revenue
86%SKUs live
$0Extra spend
Lead generation
B2B SaaS
Stopped optimising to demo requests, started optimising to closed-won revenue pushed back from HubSpot.
$4.1MPipeline
−29%CPQL
2.4×Win rate
Lead generation
Home services group
Five service lines split out, 1,480 negatives added, call qualification scoring fed back to Google.
2,940Jobs
−37%Cost/job
63%Close rate
Lead generation
Legal practice
High-value, low-volume. Enhanced conversions plus signed-case upload turned a broad account into a narrow, profitable one.
−44%Cost/case
+88%Signed
6.2×ROI
Multi-location
Med-spa · 9 clinics
Per-clinic budgets and geo-fenced creative replaced a single national campaign. Every location now profitable independently.
+143%Consults
−34%Cost
9/9Profitable
Franchise
Fitness franchise · 34 studios
Central creative library with local budget control, plus a lead routing fix that halved speed-to-first-contact.
−31%Cost/join
+58%Trials
34Studios
Local services
Roofing · 3 states
Local Services Ads managed alongside Search, with service-area waste removed and storm-season budget rules.
−28%Cost/lead
+94%Booked
3States
Case study in full
Supplement DTC: $210k a month, and a scoreboard that was lying.
The situation
Eighteen months of growth had flattened. Meta had been the whole business and had stopped scaling above $6k/day. Google was a single brand campaign nobody had touched. The team had concluded the market was saturated.
What we found
No Conversions API, so Meta was seeing 61% of purchases. Twenty-three ad sets each starved of budget. Four creatives, all over four months old. And retargeting revenue was being counted as acquisition, which made real CAC look 40% better than it was.
What we did
Server-side CAPI in week one. Consolidated to three campaigns. Opened Google properly: non-brand search, Shopping and a brand-excluded PMax. Then eleven new creative concepts a month, every one briefed from customer reviews.
4.7× blended ROAS (from 2.1×)
−41% CPA
$2.4M incremental revenue
61% of revenue from new customers
66 creatives shipped
Results describe a specific engagement over a 180-day period. Paid media performance depends on offer, margin, market and competition. Past results are not a guarantee of future outcomes.
In their words
What the people who signed the invoice say.
"They told us to cut 30% of our spend in month one. Revenue did not drop. That is when I knew they were actually reading the data."
"Performance Max was a black box until AB Group restructured our asset groups and feed. Same budget, 61% more revenue."
"Our lead quality was the problem, not lead volume. They wired the CRM back into Google and the algorithm started finding people who actually sign."
"Nine new concepts a month meant we always had a fresh winner before the last one died. That is the whole trick and nobody else was doing it for us."
"Weekly reporting in contribution margin, not vanity ROAS. My CFO stopped asking me to justify the ad budget."
"Every location profitable, tracked separately, with one creative library. Our franchisees stopped fighting head office about marketing spend."
Free, no-obligation
Ready to see where your ad budget is leaking?
We will audit your Google Ads and Meta Ads accounts, benchmark them against your category, and send you a prioritised list of the fixes that move profit first. No contract, no pitch deck, just the findings.
Typical turnaround: 3 business days · Audits are delivered as a recorded walkthrough plus a written action plan.