Everything a paid channel needs to work, and nothing that only looks like work.
Media buying is one job out of eight. Miss any of the other seven and the buying cannot save you. This is the full stack AB Group runs, either as a whole or as the piece you are missing.
Twelve services. One number they all answer to.
Search Command
Intent-tiered Google Search built so brand never subsidises non-brand.
Max Control
Performance Max with brand exclusions, margin-tiered assets and real reporting.
Feed Engine
Merchant Center and Shopping feeds rewritten against live search demand.
Social Buy
Facebook and Instagram prospecting judged on new-customer CAC only.
Creative Lab
Nine to fifteen new ad concepts a month, briefed from account data.
Retarget
Sequenced remarketing priced on incremental value, not borrowed credit.
Signal
Server-side tracking, CAPI, enhanced conversions and offline CRM upload.
Landing
Fast, testable landing pages built for the traffic you just bought.
Clarity
One dashboard: blended spend, revenue, CAC and contribution margin.
Attention
YouTube and Reels demand creation, measured with geo holdouts.
Local Reach
Multi-location and franchise media with per-branch accountability.
Lift
Incrementality testing so you know what the ads actually caused.
Every service maps to one job in the funnel.
Which is how we decide what you actually need. A brand stuck at a spend ceiling has a demand-creation problem. A brand with cheap traffic and no sales has a convert problem. Buying more media rarely fixes either.
- Google Search34%
- Performance Max22%
- Meta Advantage+26%
- Meta prospecting12%
- YouTube6%
Both channels, one strategy, one person accountable.
Your account is in our hands daily, not reviewed monthly. Budgets, bids, structure, negatives, audiences, exclusions and pacing, with every material change written into a shared log you can read at any time.
- Daily account management across Google and Meta
- Weekly performance review and written commentary
- Monthly strategy session with a forward plan
- Quarterly testing roadmap agreed in advance
- Shared change log: you always know what moved and why
UGC & short form
Creator-led video, sourced, briefed and rights-cleared.
Statics & motion
Comparison, proof, offer and objection formats.
Angle library
A living document of what your market responds to.
Hook iteration
Three variants on every winner before we retire it.
Ads produced on a calendar, not on a mood.
Creative is now the targeting. Our studio ships on a fixed cadence so there is always a fresh contender in the account before the current winner fatigues, and every concept is briefed from reviews, search terms, support tickets and comment sections rather than from a brand deck.
Doubling conversion rate is the same as halving your CPA.
And it is usually cheaper. We build fast, purpose-made landing pages for the campaigns that deserve them, then test the parts that actually move a decision: the offer, the proof, the form, and the first screen.
- Campaign-specific landing pages, built in days
- Core Web Vitals kept green: speed is spend
- Structured A/B testing with a documented hypothesis
- Form, checkout and quiz friction removal
- Heatmaps and session review feeding the next test
Same traffic, same budget, same creative. Only the destination changed.
If the data is wrong, the algorithm is optimising toward the wrong thing.
This is the least glamorous work we do and the highest-leverage. Before we touch bidding we make sure every conversion is captured once, valued correctly, and passed back to the platforms server-side so nothing depends on a browser that increasingly refuses to cooperate.
- Full conversion audit before any change
- Server-side tagging and event deduplication
- Value-weighted events: a $4k order is not a $40 order
- Closed-won revenue pushed back from your CRM
- Ongoing monitoring, because tracking always breaks eventually
For e-commerce, the feed decides more than the bid does.
Google and Meta both read your catalogue before they read your strategy. We treat the feed as an optimisable asset: titles written against real queries, attributes completed, custom labels for margin and stock, and supplemental feeds so promotional logic is a spreadsheet change rather than a development ticket.
- Title, description and attribute rewriting at scale
- Custom labels: margin tier, stock level, price band, seasonality
- Disapproval and Merchant Center issue resolution
- Meta catalogue and product-set alignment
- Amazon and marketplace feed support where relevant
A typical first-week feed audit. Fixing this is usually worth more than any bid change.
One dashboard your CFO would sign off on.
Platform ROAS is a marketing number. Contribution margin is a business number. We report the second one, blended across channels, reconciled against your actual back-end revenue, with the decision we are recommending stated in plain English at the top.
- Live Looker Studio dashboard, always on
- Blended MER, new-customer CAC and payback period
- Weekly written commentary: what happened and what we are doing
- Incrementality and geo-holdout testing on request
- Board-ready monthly summary
Bolt-ons for when the core is already working.
International expansion
Market entry, localisation and currency-correct targets.
Email & SMS flows
Klaviyo flows so paid traffic converts on the second visit.
Incrementality testing
Geo holdouts and conversion lift studies.
Launch sprints
New product or new market launches on a fixed 8-week plan.
Ready to see where your ad budget is leaking?
We will audit your Google Ads and Meta Ads accounts, benchmark them against your category, and send you a prioritised list of the fixes that move profit first. No contract, no pitch deck, just the findings.
Typical turnaround: 3 business days · Audits are delivered as a recorded walkthrough plus a written action plan.